SEO & AI Search Optimisation
Be the source AI engines cite — not the result they skip.
- Technical SEO
- AIO
- GEO
- LLMO
Technology-driven growth partner
We engineerdemand you can measure
Search moved from ten blue links to a single synthesised answer. We build the SEO, AI-search visibility, advertising, content and conversion infrastructure that puts you inside that answer — and prove it in pipeline, not impressions.
- Tracked across ChatGPT, Gemini & AI Overviews
- Reported on pipeline, not impressions
- You own every account and asset
Trusted by teams who measure everything
Northwind LogisticsLedgerlineAtlas IndustrialHarbourline PropertyMeridian HealthCobalt SystemsStonebridge LegalVerity Analytics
The numbers we are actually judged on
2.6
Average return on ad spend
Across managed accounts
68%
Share of tracked AI prompts citing our clients
−42%
Reduction in wasted ad spend
Typical first 90 days
92%
Client retention beyond 12 months
Figures are illustrative placeholders pending verified client reporting.
What makes us different
Four things most agencies will not do
Not positioning statements — specific, checkable commitments about how the work is run.
We optimise for the engines that answer, not just the ones that rank
Your buyers increasingly ask ChatGPT, Gemini and Google's AI Overviews before they ever open a search results page. We track a fixed prompt set of real buying questions and work to make you the cited source — measurable, not theoretical.
AIO · GEO · LLMO · SXO
We fix your measurement before we spend your money
Most accounts we inherit are optimising toward a conversion event that is subtly wrong. We validate tracking end to end and import offline outcomes from your CRM, so the platforms learn from revenue rather than form fills.
Tracking audit in week one
We design around behaviour, not around taste
Every layout decision maps to something observed — session recordings, sales-call objections, or a documented behavioural principle. Creative work is disciplined by evidence rather than decorated with it.
Journey-mapped, then designed
You own everything, and we will talk you out of things
Your ad accounts, your data, your CMS, your list — always in your name, always portable. And if a service you are asking for is not the right lever for your situation, we will say so before we invoice for it.
No hostage accounts, ever
Core services
Five disciplines, run as one system
Most agencies sell these separately and let the seams show. The compounding happens when search, social, web, email and paid feed each other.
B2B Social Media Marketing
Build the authority your buyers check before they ever enquire.
- YouTube
Website Design & Development
A site that earns its build cost back in booked calls.
- Conversion design
- Customer journey mapping
- Next.js builds
- Core Web Vitals
Email Marketing
Turn a dormant list into your most reliable revenue line.
- Lifecycle automation
- Segmentation
- Creative design
- Deliverability
Explore Paid Advertising
Client results
What it looks like when the system is working
Four engagements, four different starting problems. Select a client to see the detail.
4 monthswebsite design developmentemail marketing
A rebuild that paid for itself in eleven weeks
High traffic, almost no enquiries. Session recordings showed exactly where prospects were giving up — and it was not where anyone expected.
+92%
Enquiry conversion rate
1.3s
Mobile LCP
11 wks
To recover the build cost
100
Lighthouse accessibility score
Read the full case study
Illustrative placeholder results
Our process
How the work actually runs
Five stages, each with a defined deliverable. You always know what is being produced and when.
- 1
Diagnose
We audit what exists before proposing anything: analytics integrity, search and AI visibility, funnel leakage, and where budget is currently being wasted.
Weeks 1–2
Findings report with a prioritised opportunity list
- 2
Strategise
We agree what success means in commercial terms, choose the channels that fit how your buyers actually decide, and set the measurement model.
Weeks 2–3
Growth plan with forecast and channel allocation
- 3
Build
Tracking, creative, content, automation and pages get built. This is the phase where most of the compounding infrastructure is laid down.
Weeks 4–8
Live campaigns, pages and measurement infrastructure
- 4
Test
Structured testing with a defined winner rule, so decisions are made on evidence rather than on whoever argues hardest.
Ongoing
Rolling test roadmap and documented results
- 5
Scale
Budget and effort move toward what is demonstrably working, reported monthly against pipeline and revenue rather than impressions.
Monthly
Monthly commercial reporting and forward plan
Platforms & technology
The stack we work in every day
We are platform-agnostic by principle and fluent by necessity. Tools serve the strategy, never the other way round.
Analytics & Tracking
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Hotjar
SEO & AI Search
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
- Google Business Profile
- Trustpilot
Advertising
- Google Ads
- Meta Ads Manager
- TikTok Ads
- LinkedIn Ads
CRM & Email
- HubSpot
- Klaviyo
- ActiveCampaign
- Customer.io
- Mailchimp
Web & CMS
- Next.js
- React
- Vercel
- Sanity
- WordPress
- Shopify
AI
- ChatGPT
- Claude
- Gemini
- Perplexity
How we compare
The difference is mostly in what gets measured
A fair description of common industry practice, not a swipe at any particular firm.
| Criterion | Yatex | A typical agency |
|---|---|---|
| What gets reported | Pipeline, qualified leads and revenue contribution | Impressions, clicks and rankings |
| Conversion tracking | Validated end to end, with offline conversions imported from your CRM | Inherited as-is and assumed correct |
| AI search visibility | Tracked against a fixed prompt set across ChatGPT, Gemini and AI Overviews | Not measured, often not considered |
| Account ownership | Always in your name, fully portable if we part ways | Frequently held by the agency |
| Scope discipline | We decline work that is not the right lever for your situation | Retainer expands to fit the budget available |
| Creative volume | Structured testing programme with a defined winner rule | A handful of variations per quarter |
| Website performance | Core Web Vitals and WCAG 2.2 AA treated as build requirements | Addressed only if a score is complained about |
What gets reported
Yatex: Pipeline, qualified leads and revenue contribution
Typical: Impressions, clicks and rankings
Conversion tracking
Yatex: Validated end to end, with offline conversions imported from your CRM
Typical: Inherited as-is and assumed correct
AI search visibility
Yatex: Tracked against a fixed prompt set across ChatGPT, Gemini and AI Overviews
Typical: Not measured, often not considered
Account ownership
Yatex: Always in your name, fully portable if we part ways
Typical: Frequently held by the agency
Scope discipline
Yatex: We decline work that is not the right lever for your situation
Typical: Retainer expands to fit the budget available
Creative volume
Yatex: Structured testing programme with a defined winner rule
Typical: A handful of variations per quarter
Website performance
Yatex: Core Web Vitals and WCAG 2.2 AA treated as build requirements
Typical: Addressed only if a score is complained about
In their words
What clients say when the reporting is honest
They were the first agency that could explain, in plain language, why we were invisible — and then show us the tracking that proved it changed.
I resisted posting for a year because it felt like vanity. It turned out to be the cheapest pipeline we have ever built.
We were convinced we had a design problem. They proved we had a fourteen-field form problem, and the rebuild paid for itself in under three months.
They found fourteen months of broken conversion tracking in the first week. Uncomfortable conversation, enormous result.
Testimonials are illustrative placeholders pending client approval and attribution.
Industries we serve
Sectors we know well
We work across B2B categories with considered, multi-stakeholder buying cycles.
SaaS & Technology
A genuinely better product losing deals to louder incumbents in a category where every website says the same six things.
Professional Services
Reputation and referrals carry the business, but nothing generates enquiries when the referral pipeline goes quiet.
Manufacturing & Industrial
Long sales cycles, technical buyers, and a digital presence that has not kept pace with how procurement now researches.
Logistics & Supply Chain
Decades of relationship-built reputation that a new generation of procurement managers cannot find online.
Healthcare & MedTech
Regulated claims, cautious buyers and platforms that restrict exactly the targeting you need most.
Education & Training
Intake-driven demand that must peak on a fixed calendar, with a long consideration window before it.
Questions
Answers to what people usually ask
Next step
Find out what is actually holding your growth back
Thirty minutes, no pitch deck. We will give you a candid read on where the opportunity is — whether or not you end up working with us.
No obligation · We reply within one business day